How to generate leads with Lighter Side content

Let’s face it—real estate is packed with agents. It’s more competitive than ever, and if you want to win attention, you’ve got to stand out.

In this Article

• Stand Out in a Crowded Real Estate Market
• FAQs

🌟 Stand out

Social media, especially Facebook, is one of the best ways to do that. It’s where your future clients are hanging out, but here’s the catch: most agents aren’t social media experts. And a lot of the “advice” floating around? Not all that helpful.

The real secret to social media success is simple:

🚫 It’s not about constant self-promotion.

✅ It’s about providing value and being interesting.

People want to be entertained—so give them content they’ll enjoy, with a fun real estate twist.

🚀 How We Help You Do That

We create content that helps you:

• Build a strong, memorable brand
• Connect with your audience in a genuine way
• Turn that audience into real leads

🛠️ Here are the tools we provide to make it happen:

• Branded booklet landing pages - Learn more
• Branded booklet lead magnet forms on articles - Learn more
• CMA requests - Learn more
• Using contact info on Memes - Learn more
• Using email templates with CTAs on your list - Learn more
• Using witty postcards in your farm area - Learn more

FAQs

How often should I post on Facebook?

Consistency matters more than volume. Aim for 3–5 posts per week to stay visible without overwhelming your audience.

Do I need to create my own content?

Nope! You can mix in both original posts (like photos from your listings or behind-the-scenes stories) and ready-made content from our platform to keep things fresh and engaging.

How do I know if my posts are working?

Track engagement—likes, comments, and shares are a good indicator that your audience is connecting. For lead-generating posts, watch for new opt-ins or inquiries.

Can I customize the branded tools you provide?

Yes. You can personalize booklets, memes, postcards, and emails with your branding so they reflect your style and business.

What if I’m not comfortable with technology?

We’ve designed our tools to be simple and easy to use. Plus, our Help Desk and tutorials walk you through everything step by step.