Where can I view performance metrics for booklets I've run Facebook ads to?

Unfortunately, our content platform does not provide in-depth analytics on landing page performance directly. But don’t worry—you can still gain valuable insights by using the analytics tools provided by the social network you’re advertising on.

In this Article

• Gain Insights into Your Booklet Campaign's Success
• The Key: Adding Tracking Pixels

🚀 Gain Insights into Your Booklet Campaign's Success

• Use the Ad Manager of Your Chosen Platform

For example:

• Facebook & Instagram: Use Meta Ads Manager
• X (formerly Twitter): Track conversions and website clicks
• Pinterest: Use the Pinterest Tag for conversion tracking
• LinkedIn: Use LinkedIn Insight Tag for website conversions

• Track Key Metrics

These tools allow you to monitor metrics such as:

• How many times has your ad was shown to your target audience
• How many times people clicked on your ad
• Click-through rate (percentage of people who saw your ad and clicked)
• Number of people who took a desired action (form submission, purchase, etc.)
• Cost per click (CPC)
• And much more!

🔑 The Key: Adding Tracking Pixels

To get the most out of your analytics, add the social network's tracking pixel to your booklet landing page.

• A tracking pixel is a small snippet of code that helps the platform track user behavior and attribute conversions to your ads.
• Don’t worry—adding a pixel is usually just a copy-and-paste process!

⚠️ Important: For step-by-step instructions, check out our guide:

Do booklet landing pages support tracking pixels?

💡 Pro Tip: Adding tracking pixels lets you optimize campaigns, measure ROI, and understand which ads are driving real results.