Do booklet landing pages support tracking pixels?

Tracking pixels are a helpful way to measure how people interact with your booklet landing pages after clicking on an ad. 📊

If you use a tracking pixel from a platform like Facebook, you can add the pixel code directly to your Lighter Side booklet landing page.

In this Article

What is a tracking pixel?
How to add a tracking pixel to a booklet
Benefits of using tracking pixels
FAQs

📍 What Is a Tracking Pixel?

A tracking pixel is a small snippet of code provided by an advertising platform, such as Facebook.

When added to a landing page, it can help you gather information about how people interact with the page after seeing or clicking on your ads.

This information can help you better understand the effectiveness of your advertising campaigns.

⚙️ How to Add a Tracking Pixel to Your Booklet Landing Page

Follow these steps to add your tracking pixel:

Log in to your Lighter Side account.
Open the booklet you want to track.
Select Landing Page from the Lead Generation menu.
Once the landing page loads, click Options.
Select Advanced.
Paste your tracking pixel code into the designated text box.
Click Save Tracking Pixel.

Once saved, your tracking pixel will be added to that booklet's landing page.

📈 Benefits of Using Tracking Pixels

Tracking pixels can help you get more insight into how your advertising is performing. Depending on the advertising platform you're using, this may include:

Measure ad performance: See how users interact with your landing page after clicking on an ad.
Optimize ad targeting: Use collected data to refine the audience you're targeting.
Improve conversions: Better understand how visitors interact with your landing page so you can identify opportunities for improvement.
Retarget visitors: Some advertising platforms allow you to create audiences based on people who previously visited your landing page.

FAQ

Where do I get my tracking pixel code?

Your tracking pixel code comes from the advertising platform you use. Follow that platform's instructions to create a pixel and obtain the code before adding it to your Lighter Side booklet.

Do I need to create the tracking pixel in Lighter Side?

No. You'll create or obtain the tracking pixel through your advertising platform and then paste the provided code into your booklet's landing page settings.

Where do I paste the tracking pixel?

Open your booklet and go to Lead Generation → Landing Page → Options → Advanced. Paste the tracking pixel code into the designated text box and click Save Tracking Pixel.

Can I use a Facebook tracking pixel?

Yes. Facebook tracking pixel code can be added using the steps above.

Where can I learn more about Facebook tracking pixels?

Facebook provides additional resources explaining how its tracking tools work. Refer to Facebook's official training and support resources for the most current instructions.