How to customize your blog site
When you share an article from the Lighter Side marketing platform, your audience will be directed to your personal blog site, where your branding appears front and center, as if you wrote the article yourself. 🖋️
In this article
- What You Can Customize
- Get Started
- FAQs
🧠What You Can Customize
đź”— Your Blog Site URL (Domain Name)
By default, member blog sites are hosted on bestrealestateblog.com, and we create a subdomain using your first and last name.
Example: angelinastewart.bestrealestateblog.com
If you'd prefer something else, you can customize your subdomain once by going to the
Blog Settings → General tab.
⚠️ Important: You can only change this once, so double-check your spelling before saving. For any subsequent changes, please reach out to our support team.
🖼️ Your Blog Header and Navigation Menu
Under the Branding tab in your blog settings, you can update the visual header of your site. This is the area your visitors see first — so make it count!
You can:
- Upload a custom image (e.g., a banner, personal logo, or lifestyle photo)
- Edit your blog title (3 lines of customizable text)
- Add personalization to the site footer
- Include links like:
- Your listings
- A contact form
- A “Request a CMA” button or call-to-action
🎨 Your Blog Site Colors
Want to match your company branding or create something that reflects your style?
Go to the Color Theme tab to customize the colors of your:
- Header
- Sidebar
- Article body
There’s even a mini-preview window so you can see your updates in real time.
💡 Pro Tip: Use the “Default theme” dropdown to quickly apply pre-designed color schemes that match major real estate brands (like KW, eXp, RE/MAX, etc.).
đź“Ž Your Sidebar (Covered in a Separate Article)
To personalize your sidebar, including your headshot, contact info, bio, and links to your website/social media, click here to view that guide.
🚀 Ready to Get Started?
- Head to your Blog Settings from your Member Dashboard
- Use the General, Branding, and Color Theme tabs to start customizing
- Review your changes in the live preview
- Start sharing your blog with confidence!
FAQs
Can I use my own domain instead of bestrealestateblog.com?
At this time, blog sites are hosted on bestrealestateblog.com with a customizable subdomain. You can choose your subdomain (e.g., janedoe.bestrealestateblog.com), but using a completely custom domain (like janedoerealty.com) isn’t supported natively.
Can I add buttons or links to my listings or contact form?
Yes! You can add custom links in the header or navigation area, such as links to your MLS listings, lead capture forms, or even a “Request a CMA” button. These are great for driving leads directly from your blog.
What if I change my brand colors later — can I update the theme again?
Absolutely. You can update your blog’s color theme anytime by going to the Color Theme tab in your blog settings and adjusting the colors or switching to a different default theme.
I’m not seeing my changes reflected on my blog — what should I do?
Try refreshing the blog page or clearing your browser cache. If the issue continues, feel free to contact helpdesk@lightersideofrealestate.com.
Can someone help me design my blog?
Yes! Our support team is happy to help you fine-tune your branding. Just send your request to helpdesk@lightersideofrealestate.com.