7. Become an AUTHOR-ity! How our booklets build trust and expertise
Stop for a minute and think about how you perceive the author of a book.
Do you feel like they’re an expert? Do you feel like they’re an authority on the subject they wrote about? My guess is that you do.
Funny how the word “author” is right there in the word “authority.” And if you look up the definition of authority, you’ll see that it refers to someone having power and the ability to give orders.
And that’s what you’re going to create (authority!) when you share our Booklets with your clients.
With just a few clicks, you’re going to produce a booklet that looks like you’re the author.
They’re already written for you, so don’t worry if you're not the best writer in the world! But you'll still have the ability to edit them. You can even delete pages that don’t apply to you or your area. Plus, you get to choose the color schemes to match your brand.
Here are 5 examples of the Booklets you have full access to in the members' site.
How to Prepare Your Home for Sale (link)
As the saying goes, you’ve got to list to last in this business! This Branded Booklet is a workhorse because you can use it to generate leads by offering it up to people who are thinking about selling, and homeowners who’ve already signed a listing agreement with you to make sure their house is in tip-top shape for you to sell as quickly as possible
The Ultimate Guide To Selling Your Own Home (link)
This one is perfect for building a relationship with FSBOs in a way no other agent around you is. (Don’t dismiss this one if you’re concerned about “helping” a FSBO sell their own house! Give it a read, and I’m sure you’ll be excited to use it.)
The Ultimate Home Buyer’s Guide (link)
This one’s a no-fluff guide you can give to your buyers (and prospects) to pave the way for a smooth transaction. It’s arranged in a start-to-finish manner and covers the most common hiccups, hurdles, and objections buyers have.
Your House Didn’t Sell… So Now What? (link)
This guide addresses common reasons why houses don’t get sold, and it gives your prospects a blueprint for getting it SOLD the next time it’s listed (by you, hopefully).
Selling a House During Divorce (link)
This one addresses common issues divorcees should expect and how to deal with them.
And many more...
All of these can be used digitally or in print, and there are more Branded Booklets in the works!
There are so many cool features to these booklets that it’s probably better if you just move on to the…
The Takeaway
- View the entire list of Branded Booklets in the members site.
- Watch this video walking you through how to use and customize the Branded Booklets as well as how to deliver your Booklets digitally from the articles you share.
- Once your edits are finished, send a digital version to yourself or a friend for practice.
Extra credit: Get some printed and bound so they’re ready to be handed out!