12. Look beyond the dashboard! How to search, upload, and repurpose your own content
I’m sure you’ve heard the term “think outside the box”.
We all know it’s a good idea, but for some reason many people just don’t.
There’s certainly many things in your real estate career that you feel like doing outside the box, but might feel like you wouldn’t be allowed to do.
Well, here in the Inner Circle, you have permission to think outside of the box. In fact, it's encouraged!
First, look beyond the "most recent" content.
So don’t think that the newer stuff is better, and the older content is no longer relevant… that’s simply not the case.
Other than our Market News article topic, almost every piece was created with "evergreen" marketing qualities.
Dig deeper into the archives — you'll find the majority of it is as relevant today as it ever was. They were all created to last, stand the test of time, and be used for years to come...whenever you need or want to get a particular real estate related point or message across to your audience.
Next, many pieces can be repurposed into an entirely different type of content!
We create memes, articles, newsletters, videos, email templates, postcards, and many other types of content for you to use. But that doesn’t mean you have to use them the way they were designed.
I’ve seen a bunch of agents share in the group all the different ways they’ve done just that. Check out what Gino Montalvo did to get your creative juices flowing…
Now it’s your turn…
Here's what to do
These are all just ideas. You don’t have to do all of them today (or ever)! But, I encourage you to try at least one of these. And, then come back to this list every once in awhile and play around. Then, share what you did with the group!
- Turn an email template into an article and share it on social media instead of as an email.
- Record yourself reading an email or article and post it as a video.
- Copy and paste a short article or email and paste it as a “status update” on your Facebook page.
- Print out different memes, or other content and add them to your listing presentation.
- Better yet… come up with your own idea! And make sure to share it with the group!
The point is, the content in the Inner Circle is yours to use as you see fit. And the only limitation is your imagination!