4. Save time and stay consistent. Plan your posts with our content calendar

Have you ever been in a position where you knew you needed to improve your health, shed a few pounds, or tone up with exercise?

You probably came to realize that the only way results will happen is when you stick to the following tried and true process (ranked by level of willpower):

High - Start exercising / cut out snacks
Medium - Maintain new routine for a month
Low - Embrace it as a new lifestyle
None - Enjoy your earned results

What does this process share in common with successful content marketing?

Consistency is the key to success.

You need to be publishing new posts consistently. As you keep it up, when new prospects find and scroll through your content feed, they’ll immediately recognize your passion about real estate and feel confident that you'll have ability to guide them.

Now, with health and fitness, you can’t sit down in one evening and plan all your workouts and meals to be “completed” on autopilot over the next month.

However, with publishing content, you can with your Content Calendar! Planning your posts for a month or a week at a time shouldn’t take longer than an hour and will go a long way toward your marketing success.

Make this monthly (or weekly) scheduling routine a strong habit.

Let’s go over a few best practices.

We recommend mixing up the type of content you post day to day. Use every type of content we offer in our platform:

Memes (Give your feed some personality!)
Articles (thousands available)
Repurpose our Email & Letter templates into text posts
Share a link to one of your Booklet’s landing page to generate leads
Get content ideas from other Agents in our Facebook group
You can also upload and schedule your own content (images, videos, links to outside articles.)

And of course, get familiar with the Content Calendar…

Here's what to do

First, watch this video: “How to plan ahead with your Content Calendar”.

Next, open your content calendar in your account and get a sense of the layout

Click on various holidays and marketing events notices to see relevant content we provide for those days
Click the filter icon at the top right to see different calendar views and custom colored labels to help you stay organized as your calendar fills up.
Click the gear icon to open the settings popup to change your time zone, modify labels, and manage your social accounts

Now schedule a post. Tap or hover over a day and select the blue plus icon that appears.
In the following popup, connect and/or select your preferred social account(s). (Note: you can select more than one account to post to. You can also write different captions for each post going to different social accounts.)

Under the caption box:

Click the plus icon to upload your own media
Or click the other buttons to choose a meme or article from the Inner Circle.

(Highly recommended) Once your media is selected, write a caption!

Feeling writer’s block? Click the “Generate caption” button in the caption area to use our built in AI caption feature.
Our AI will analyze the media you have selected and come up with creative captions (or ideas) from a real estate marketing perspective.

After finalizing your caption, confirm the date and time at the top of the popup. Click the box to make any adjustments.

Last step: Click “Schedule Post” and you’re done! You’ll get faster and faster with this process as you go.

You’ll now see a new entry in your calendar on the day you scheduled it for. (Note: you can drag and drop your entries within the visible calendar.)

Pro tip: Again, make sure you are varying the types of content you share, and share content in different venues...not just Facebook.

Pro challenge: Don’t underestimate the power of this calendar tool for your marketing consistency. Aim for scheduling a month’s worth of content at a time!