Do you offer regional exclusivity to your members?

Many real estate marketing companies offer agents the option to pay extra to have exclusivity in their service area. This is typically controlled through zip codes. The idea behind this is to prevent agents from appearing to copy each other's content, thus creating a more unique and personalized brand for each agent.

The Lighter Side has chosen not to offer this type of exclusivity. Here are a few reasons why:

Probability of Market Saturation

There are approximately 2 million licensed real estate agents in the US. Even if we conservatively estimate that only half of them are actively doing business using social media, that's still a massive pool of agents. Given that the Lighter Side of Real Estate currently serves only a few thousand agents, which is less than 0.5% of those agents.

Given these numbers, the probability of two competing agents in the same geographic area both being Lighter Side customers is relatively low. Furthermore, the likelihood of a prospective buyer or seller encountering the social media feeds of both agents, comparing their content, and identifying any perceived copying is even lower.

Focus on Quality and Variety

By not restricting memberships based on geography, The Lighter Side can keep membership costs lower. This allows us to allocate more resources towards creating a wider range of high-quality content. This benefits all our members, offering access to a diverse selection of content to choose from, further reducing the chance of overlap with other agents in their area.