How to nurture leads who've received your Branded Booklet

Our branded booklets offer a fantastic way to engage potential clients, and the included follow-up email series provides a structured approach to nurturing these leads. This guide will walk you through the process of maximizing the impact of these follow-up emails.

• Open your preferred email platform or CRM and create a new email / campaign.
• Copy the lead's email address into the "To" field.

• Log into your Lighter Side account.
• Navigate to the specific booklet the lead received.
• Click on the "Lead Generation" menu.
• Select "Follow-Up Emails." Here you will find a series of pre-written email templates.

• Choose the first email in the follow-up series.
• Copy the subject line from the template and paste it into your new email's subject line.
• Similarly, copy the email body content from the template and paste it into your email.

• Take a moment to review the email. Consider adding a personal touch, such as referencing the lead's location or interests (if known).
• Send

• Repeat steps 4 and 5 for each subsequent email in the follow-up series.
• We recommend spacing these emails out, sending one every 2-3 days. This keeps you on the lead's radar without overwhelming them. Remember: Our platform does not automatically send these emails. You'll need to manually schedule or send each one.

Tips for Optimizing Your Follow-Up Emails

• Personalization: Whenever possible, tailor the content to the individual lead. This could involve referencing their industry, interests, or pain points.
• Call to Action: Include a clear and compelling call to action in each email. This could be inviting them to schedule a consultation, download a resource, or visit your website.
• Timing: Pay attention to the timing of your emails. Consider the lead's time zone and typical work hours.
• Tracking: Use your email platform's tracking features (or a dedicated email marketing service) to monitor open rates, click-through rates, and other metrics. This will help you gauge the effectiveness of your follow-up campaign.

By following these steps and implementing these tips, you can leverage our branded booklets and follow-up email series to nurture leads effectively and convert them into loyal clients.

We hope this has helped. Please email us at helpdesk@lightersideofrealestate.com if you have any questions!